To promote Google's commitment to improving mobile business, Hoi Polloi teamed up Phantom to create this caustically funny film showing how bad customer experiences can seriously impact on trade.
The film directed by Dan Castella, focuses on common mobile site pitfalls that negatively impact business – including unresponsiveness, slow speeds, bad find-ability, design over functionality, and outdated payment systems – and brings them to life in funny and frustrating real-world retail scenarios to inspire digital businesses to “get it right on mobile”.
