We collaborated with Age UK Birmingham to create a powerful Christmas card that highlights the impact of dementia on individuals and their loved ones. With over 850,000 people affected by dementia in the UK, it’s a prevalent disease that slowly takes away one’s memories, including happy times like Christmas.

Our card serves as a poignant reminder of this. It features a happy Christmas scene that gradually fades away, leaving the elderly person depicted on the card standing alone, symbolising the effects of dementia on memories and relationships. 

The card's design is printed with an innovative form of disappearing ink, manufactured by Blue Planet Ink, which means that the majority of the scene naturally fades away over a few days once the card is taken from the envelope and exposed to air and light.

Proceeds generated by the cards went towards supporting Age UK Birmingham’s work with older people living with dementia. The Christmas card campaign successfully raised awareness about dementia while generating funds to support the charity’s mission to help those affected by the disease.