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Hey Duggee 'The Welcome Badge'
06/09/2023
Advertising Agency
London, UK
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Agency / Creative
Production
Music / Sound
Animation

With thousands of Ukrainian children arriving in the UK, they were faced with unfamiliar surroundings. We brought some of Ukraine’s favourite animation characters into CBeebies popular pre-school animation Hey Duggee to help make the young arrivals feel as welcome as possible. An original song called Hey Duggee: The Welcome Badge, hosts a two-way language lesson, which encourages friendship and acceptance across different cultures in a very catchy song. It has been viewed millions of times across multiple platforms, including: CBeebies, BBC iPlayer, Hey Duggee social channels and earned media.

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