Script
A network of networks. W W W dot. Online. The Internet.
Physical touch made digital. We communicate, create and transform.
Our world is no longer the same.
Gone from opening Encyclopaedias to typing questions into a search bar.
Society has been empowered. The democratisation of knowledge.
The devolution of power and education. The dissemination of information.
We’re all living this moment. The internet.
And yet, everything is not a bed of roses.
Turn over this gleaming rock and you’ll see there are insects thriving in the dark.
The Internet empowered society but it eats away at the fabric of it too.
Disinformation. Hate speech. Political polarisation exasperated.
Extremism assisted. Peace and community undermined.
The Internet. A truly incredible human creation.
However not without its drawbacks.
The hand that feeds you is the same one to choke you.
Anonymity fosters freedom. Freedom of expression.
Anonymity fosters freedom. Freedom to abuse.
Single voices resonate through the entire earth because of the internet.
Ask Greta, speak to Malala.
Single voices resonate through the entire earth because of the internet.
Fake news spread six times more quickly than the truth.
The hand that feeds you is the same one to choke you.
So what are we going to do? How do we create an internet for trust?
We’ve been given a great power. With great power comes great responsibility
and this is a room full of heroes.
I’m like Sway, I don’t have the answers. No one person does.
But in this room we can find guidance towards the public good.
It’s time to take a seat, be slow to speak and quick to listen
One of the few guarantees of this conference is that we won’t all agree.
Still, human rights are our common ground
and a common ground is the perfect place to build.
I know you’ve brought your brains with you
make sure you have your hearts too.
It’s time to move towards an internet for trust.
Let’s see what we can do
UNESCO originally sent over links to Netflix’s ‘Our Universe’, Netflix’s ‘Social Dilemma’, and The Great Reset by World Economic Forum.
From these clips we could gauge the tone that they were after and worked from this to create our scripts. We also took inspiration from other projects that we have delivered for UNESCO before, alongside films we have made for the NHS and McDonalds
https://www.youtube.com/watch?v=Q33TkQKlIMg
https://www.youtube.com/watch?v=uaaC57tcci0
https://www.youtube.com/watch?v=8rAiTDQ-NVY
Hologauze
What is Hologauze?
Hologazue is a fully silvered, fine weave gauze with a double reflective coating. This makes it the perfect surface for projection, specifically double projection. Because of it’s fine weave, it appears invisible in front of the camera. Therefore, you can project onto the Hologauze and it appears alongside the talent on stage without looking like a projection. This can be paired with additional read projections to enhance further.
Using Hologauze adds an extra level of depth to a project. We often use it for emotive and hard-hitting films as it is a way of enhancing a monologue performance, staying on the talent, maintaining atmosphere and theme without having to cut away to B-Roll or animation.
Why did we use it on this project?
Our USP is our ability to combine technology and creativity, and this is one of those examples. Using Hologauze can be very intricate and technical, however, we find that it works incredibly well to tell stories.
We decided to use it on this project because we knew we wanted to keep the vision simple yet affective. We also only had a short period of time to deliver the project, therefore we couldn’t have spent hours animating or using technically advanced VFX.
The video has been viewed over 3,000 times on YouTube. It also went down a storm on social media: on Instagram, the film gained over 1650 likes and 23 comments. On Facebook, it gained 105 reactions, 16 comments and was viewed by 913 people. On LinkedIn it was viewed by 5046 people, was reposted 45 times, gained 6 comments and 162 reactions. On Twitter, it was retweeted 20 times, quoted 5 times, liked 71 times and bookmarked twice.
Individual breakdown
Youtube-
Views: 3723
Likes:77
Instagram-
Likes: 1665
Comments:17
Shared:41
Facebook-
Reactions: 107
Comments: 17
Views: 932
LinkedIn-
Views: 5046
Reposted: 48
Comments: 6
Reactions: 183
Twitter-
Retweeted: 20
Quoted: 5
Liked: 71
Saved: 2
Many thanks again for the incredible work. We are very happy with how it all came together from the concept proposal to the see the video in the room. - Oscar Castellanos, Associate Communications Officer, UNESCO
Comments from social media:
Great work! I love how poetry was featured in the film - a reminder that poetry is definitely not dead!
Great work. I love this guy’s delivery. “Be slow to speak and quick to listen.” A lovely quote and so hard to do in our frantic world.
Wonderful piece of work! Really enjoy every element of this.
