The M6toll is a particularly brilliant stretch of asphalt. Keeping the West Midlands moving and serving over 50,000 customers a day. Cutting journey times for drivers that use it - and those that don’t.  

It’s got many selling points, not least the numerous economic and environmental benefits it brings to the region. But the big reason for jumping on, on an individual level, is the way it always helps slice those minutes (sometimes hours) stuck behind the wheel.

As part of a bigger remit for the business, we’ve been encouraging local road users to choose the M6toll with the help of this campaign of strategically placed, out of home advertising in key locations.

This simple yet smart OOH creative gets straight to the point, reinforcing the message that the M6toll is good for trips to the airport as well as all kinds of journeys, big and small. And well, that’s pretty much the long and short of it.