NRMA Insurance asked us to breathe fresh meaning and resonance into their iconic brand positioning of HELP.

Our platform idea 'Until Then', allowed us to imagine a world where accidents and disasters prevented themselves, and as such, insurance was no longer needed. But until such world exists, people will still need help when life goes awry. That's why NRMA Insurance is here.

Two unique launch films depicted nature fighting back against a bushfire, and a runaway tyre magically preventing a head on collision. 

In OOH, print & social, we simplified the thinking for the media, making it more applicable to everyday insurance moments that people require cover for, like flood or storm damage, car accidents or everyday breakages.

In the iconic crest, we replaced the four letters of NRMA with the four letters of HELP, to both simplify and marry the promise and brand.