“Confessions of a Predator” is a first-of-its-kind, real-time demonstration of Child Rescue Coalition’s (CRC) predator identification technology, transforming data into a confession to the legislators with the power to fight them. Through the creation of a proprietary mailing intelligence system, every time a predator shared child sexual abuse material (CSAM) an email was automatically triggered from the predator confessing their own crimes with their file names, time stamp, and location. The confession was directed to their local legislators in real time, providing a real lead and a proven and free solution to fight it—CRC’s free technology. Legislators were empowered to take action by replying right to the email in their inbox to learn how they could use their influence to allocate resources to protect the children in their area. 

“Confessions of a Predator” transformed hidden predator behavior across 10 states into 842 actionable criminal leads in the hands of the legislators with the power to have them arrested. Each lead was sent to multiple key legislators, resulting in 24,452 appeals to fight the crisis of child sexual abuse material (CSAM). Although our audience of legislators has historically avoided CSAM, the open email rate on launch day was 30%, surpassing industry benchmarks by 50%. We heard back from 9 out of the 10 states.  

The campaign launched on April 11th. Child Rescue Coalition (CRC) received a 54% increase in donations during the first week of launch, a 25% increase in web traffic with 90% of those being new visitors, and 100k views on the launch film by 2pm on launch day—306% above benchmark. Most importantly, 11 predator investigations were initiated within the first 10 days of our launch. For every predator arrested, CRC estimates 50-150 of their future victims rescued. If each of these investigations reach fruition, up to 1,650 future child sexual abuse victims will be rescued.