This commercial is a sound design heavy piece which required crafting

to making the scene feel as realistic as possible in order to convey the

impact of what was happening on screen. The idea was to make the

scene real, as these are real scenarios that play out every day. I think

we have achieved the reality we were aiming for.

Firstly, the only audio from the location used was a few snippets of

dialogue, which were tightly edited to remove everything else, other than

dialogue. After this, over 200 tracks of sound design, SFX and foley

were laid to create the soundscapes.

We have a tender family moment at the beginning of the commercial,

which dramatically becomes a war zone. Through SFX, mixing, and

editing, we created an uncomfortable scene where there’s hearing loss,

but chaos can still be heard from the mothers perspective. I recorded

location sounds here like my car alarm from a distance to give the sense

of a world in turmoil outside. I made everything internal, like the bullets, etc as the woman is temporarily deaf.

The second scene is of bulldozers destroying a village, uprooting

people. Here, I wanted the machines to be brutal to convey the

harshness of peoples lives being crushed. The third scene, in contrast, is

layers of dialogue and children screaming to make for uncomfortable

listening to a woman being separated from her children.