When we talk about HIV infection, the main risk of contagion is unprotected sex.

In a culture where sex is still taboo, we made the first documentary that investigates sexual habits in Italy without prejudice nor voyeurism. To prove that great protection gives greater freedom. 

PrEPARED, shot on 16mm film, is divided into 8 chapters for 8 different stories each inspired by scientific or sociological data, with an evidence-based approach. In every episode, the topic "sex" is explored and reported from the unique and intimate point of view of the protagonists, and it is always the excuse to talk not only about freedom, but also about the many prevention measures that we’ve got, bringing out that inseparable bond between sexuality and protection.

Chapters: The Scandal, The Moral, The Transgression, The Knowledge, The Battle, The Taboo, The Science, The Discovery.

Target

In Italy, 84,5% of new HIV infection diagnosis is due to unprotected sex. And yet, thanks to advances in science, the simple knowledge of protection and prophylaxis measures (Pre-Exposure Prophylaxis, HIV testing, etc) allows us to prevent the infection, while respecting the sexual freedom of everyone. This campaign aims to the general population with a very wide target of people. Those who have a very active yet unprotected sexual life. With this campaign we aim to create a wider culture of prevention. In order to make prevention sexy.

PrEPARED video case study is for internal use of the judges. 

No permission to disseminate the case to other open channels.