“It’s OK, I’m with the AA”

Since 1905, The AA has been committed to putting UK drivers first. A brand that has been a symbol and source of expertise and support for its members is now a pioneering, multi-service provider for the modern, ever-changing driving world. The AA ensures, reflected in a new brand line, that its members are ‘Always ahead’ whether that is through learning superior driving skills for life, buying and selling second-hand cars with confidence, bossing your car’s maintenance or owning the unknown with award-winning insurance and the country’s most awarded Roadside Assistance fleet.

The campaign “It’s OK, I’m with the AA” embodies the optimistic, unshakeable confidence UK drivers can have when they are with The AA, now and for the future. It celebrates feeling confident in the face of moments that would faze you if you were not an AA member.

The campaign uses humour to create stand-out, features a cast of AA members experiencing moments where they are confident no matter what happens, whether that’s a dad putting the wrong fuel in his car as his excited family waits to go on holiday, a patient faced by an X-ray revealing an unusually misplaced key, a learner driver navigating a swirling vortex or a dad gifting a new car to his son which promptly gets hit by a meteorite.  These scenes are set to Chopin’s Waltz no 7.