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As you dream it | Autumn/Winter 2023 | Zalando
05/09/2023
Music & Sound
Berlin, Germany
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Zalando's advert “As you dream it”, directed by Pantera and produced by Solab, features an assortment of regular people being transformed into ballerinas, spacemen and mermaids, all linked in the creativity found in self-expression. With intimate angles, muted, dark colours, exciting transitions, charming VFX and an overall sense of freedom, this spot is a lovely testament to autumnal reinvention that never loses sense of the inner child in everyone. 

When it comes to picking the right music to aid this sentiment along, sometimes the classics work best. We conducted a few music searches, but found that the classic 1931 song "Dream a Little Dream of Me" — best popularised by the American group The Mamas & the Papas — best captured a special feeling of fantasy and whimsy, as well as providing an instant sense of familiarity. We then re-recorded a new version with up-and-coming French singer November Ultra, who just won the Josephine Prize in France. Her re-interpretation brings out the magic of the original while adding a contemporary sheen. 

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