The WHO recommends breastfeeding for at least the first 6 months, but in Spain only 28.5% of women do so.

The sexualization of breasts means breastfeeding in public is still considered by many to be something indecent that should take place behind closed doors. That's right. Even in the 21st century, there are still many people who get upset about seeing a breast feeding a baby.

According to studies, women are still subject to insults and asked to leave public spaces while breastfeeding, and this issue arises due to the absence of any legal protection for breastfeeding in public.

Teta&Teta, an organization that fights for the desexualization of breasts, was looking for a campaign that would raise awareness about the importance of this issue, while at the same time seeking to achieve a law to put an end to it.