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San Carlo - Piu Gusto!
30/07/2019
Production Company
Milan, Italy
0
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Brand
Agency / Creative
Production
Post Production / VFX
Editorial



Synopsis


 


San Carlo is the Italian leading brand of potato chips and snacks. They invented the flavoured chips, first in the world.


No Comfort Zone decisions, an eye on cultural contaminations, trying to push innovation as an ownable brand asset: this is San Carlo.


This is the reason why Curiosity is the value that better suits their way of doing things. The idea: the new communication platform leverages on the character of Nina, a young and talented San Carlo taste hunter which travels around the world to look for new flavors and inspirations.


Taste belongs to the Curious. The line says it all.


 


 


Strategy


 


Create from scratch a new character, that represents the brand character.


Start a journey with her around the world in order to find new flavours and show this exciting trip expanding the brand vision throughout original contents on social media with an always-on strategy.


Interact directly with people on IG.


 


Outcome/ Results


 


13.000 followers on IG after one month online


More than 5K direct message on IG


More than 15K interactions


Engagement rate IG 5,69%


Campaign hashtag usage (#ilgustoèdeicuriosi): 15K


 


Execution


 


An integrated campaign starts from the pack with the storytelling of the different flavours made by our character.


A 60”, 30”, 15” TV SPOT  with a direct link to digital channels and social media.


An IG PROFILE of the Character @ninatastehunter, where the storytelling of the taste hunting continues with an always on strategy.


 


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