senckađ
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Ugly makes you Super
05/09/2023
Advertising Agency
Sydney, Australia
0
Share
Agency / Creative
Music / Sound

The world is a fickle place. Hours of scrolling through curated and face hacked content is making Millenials and Gen Z feel uglier every day.

As the nation’s top seller of turkey, the world’s ugliest superfood, Steggles set out to remind Aussies that greatness comes from inside (and that turkey makes your insides great).  

The campaign of catchy songs reframed ugly as a superpower. Because it’s rarely the pretty people who push humanity forward — it’s the awkward teens, IT nerds and aesthetically challenged leaders who had to find another way to become interesting.

Ugly was their fuel. Ugly made them super.

SUBSCRIBE TO LBB’S newsletter
FOLLOW US
The Immortal Awards Global Partner
Group745
Language:
English
v10.0.0