According to research by Abeso, 72% of fat-shaming happens by family members at home.Usually with phrases disguised as affection, but which only cause pain, such as: "you're not allbad, your face is pretty"; "you're so much prettier thin".These phrases are culturally disseminatedas a way to show concern for the health of your relatives. But in fact, they only cause more painand drive people with obesity away from seeking medical help. Novo Nordisk, a global leader inobesity care that believes health doesn't weigh itself, must create a means to make familiesrealize what was actually happening at home.

We created the first gift collection that no one should take home: Don't Take Me.A collection created through the most given gift as a demonstration of affection: cuddly plush -featuring the most popular fat-shaming phrases according to social data.The pieces were exhibited in two unique stores in Brazil's largest malls. And the public couldpersonally get to know the phrases displayed on the plush, making everybody reconsider whatthey're saying to their loved ones at home.

With the purpose of making family members of people with obesity aware of the problems thesephrases generate, we displayed the collection in two unique stores in one of the spaces mostfrequented by families: shopping malls. Each store was filled with plush items handcrafted by acollective of women artisans. Each of the pieces carried the fat-shaming phrases most commonlysaid by family members. Inside each plush, there was an audio device with a testimonial from aperson with obesity explaining how those phrases have a negative effect on seeking medicalhelp. In addition to giving visibility to the plushies, the store was filled with messages of obesityawareness. With the help of hosts, people take a tour - understanding the effect of those phrasesand reconsidering their use at home.