This campaign needed a track that that could be adapted with new lyrics, but still be recognisable across a broad age range. All Star hit the sweet spot perfectly as the original chorus carried a very similar message to the creative, and the track is well known among kids and adults alike. This gave everyone the confidence needed to deliver during the shoot. The vocals were recorded live by the kids on the shoot, with music supervisors on hand to keep everyone in time so the composer could then build the track around the vocals. A fun challenge and a great result.