The Toyota GR86 wasn’t designed to set lap records or win drag races. It was designed to put a smile on your face everytime you get behind the wheel. A cult-classic that’s known to be a donut machine among car enthusiasts in the region. (For the uninitiated, a ‘donut’ is not just that delicious snack we all love, it’s also when a car drifts in circles with lots of tyre smoke.)

There are no donut-friendly zones in KSA. So, to launch the GR86 in KSA, we created one in our film titled ‘The Donut Factory’ – A surreal, tyre-screeching, rubber-smoking symphony of drift, where the GR86 creates a donut like no other car has done before. It’s a visualisation of how the car turns driving into fun and vice versa. 

The film was launched on World Donut Day, inviting fans to join us at ‘The Donut Factory’ for a test drive they’ll never forget – free donut making lessons of course.