Problem: 

49% of students consider future career prospects to be the most important factor when choosing a university. But many are graduating feeling unprepared for the real world. 

Swinburne needed to develop a campaign that clearly demonstrated how their degrees improve employability and create a platform to support the marketing of individual hero degrees. 

Idea:

We took real graduates’ stories and showed how their experiences are intricately connected to their Swinburne degrees. 

Using provocative headlines and graphic treatments, these degrees transform both themselves and the world around them. This allowed Swinburne to own the university space around employability and to carve out a visual language that was truly their own. 

Results & achievements: 

The campaign successfully positioned Swinburne as an employability-focused university, allowing them to stand out in the cluttered Australian market.  

For Swinburne, the campaign also highlighted their individual degrees and the difference they can make on the world, proving that going to University is more than getting a piece of paper.