Macpac is New Zealand’s original outdoor gear manufacturer, making tough, high quality outdoor gear since 1973.
The brand is well known in New Zealand, but relatively unknown in Australia, where it has a number of well-established competitors.
Our campaign chose to highlight two things about Macpac:
- The quality and durability of their gear.
- Their Kiwi Heritage (which has in-built outdoors credibility).
To do so, we created a simple product demonstration, delivered through the deadpan humour New Zealand is famous for.
We shot it with Damien Shatford at the top of Coronet Peak in Queenstown, NZ.
It was viewed over a million times in it's first two weeks online.
