BACKGROUND
For more than 40 years, Iranian women have suffered discrimination and violence under the Islamic Regime. In September 2022, the death in custody of Mahsa Amini a 22-year-old Iranian girl for not wearing her hijab properly ignited protests all around the country. Iranian women had had enough. Despite their protests, resilience, and bravery the rights of women in Iran are still being violated every day. 

The Iran Democracy Council, a group out women attorneys and activists of Iranian descent, wanted to let the world know what is happening—and how bad it could be if nothing is done. They wanted to inspire action. 

Could we show that history is not yet written and that every action today can change the narrative? We decided to use AI to get a glimpse into what the future holds for Iranian women, depending on what’s done to help shape it. 

DESCRIBE THE CREATIVE IDEA

We wondered: if nothing changes for woman in Iran, what story will history books tell?  

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To answer that question, we used generative AI to write a book about Women’s rights in Iran as if it were 2026. Presented as an interactive web publication, A.IRAN is a 20K+ word exploration of Iranian women’s bleak future, assuming we remain silent. Readers can explore eight chapters with compelling generative imagery covering every aspect of a woman’s life in Iran, from work, to family dynamics, to education, to politics. If readers take action to fight for the cause, be it a donation or a commitment to volunteer, content on the page updates immediately, unveiling a new, more hopeful future before their eyes. 

A.IRAN shows how every step in the right direction can literally rewrite a country’s future in real time.  

DESCRIBE THE EXECUTION

We trained an AI model to gather all data related to women’s situation in Iran today and asked it to write us a future vision about women in Iran. This 20K+ word book was the centerpiece of an interactive web experience that allows readers to witness the bleak future, and then take action to literally rewrite the book in front of their eyes. 

We programmed it to react to news, social events, political incidents, economic forces and social media updates that are happening right now to write the book. In addition, we trained and employed generative image models, to create stunning and thought-provoking artwork that complements the stories. This artwork was also used to create a compelling launch video and social assets to introduce A.IRAN and inspire action.  

It is important to highlight that all faces displayed in the artwork, are AI-generated, so there are no real people being exposed to possible persecution, incarceration, or worse.  

Our goal was to give Iranian diaspora a powerful symbol of hope and to re-engage the world, to make sure we don't quit acting for women in Iran. Using AI, we could give people around the world a glimpse into what the future holds for women in Iran as well as a powerful tool to help change it.