The United States military is a major advertiser in the United States, spending millions annually to attract new recruits.

To draw attention to the absurd statistic that more children have been killed by guns in the UnitedStates in the last 20 years than all American active-duty military personnel, we created our own army recruiting campaign.

We depicted young children dressed as solders fighting in war zones with the message: “Send your children to the army. It’s safer than sending them to school.”