We teamed up with Havaianas, Datafolha and All Out to create Brazil’s biggest LGBTQ+ survey. We wanted to make the LGBTQ+ community visible since they were excluded from the country’s census. Proudly supporting affirmative initiatives since 2019, Havaianas was keen to launch Pride Research—surveying Brazilians about their gender, sexual orientation and more. We were responsible for the strategy, concept and creative execution of the idea—publishing the results in a beautiful interactive report and OOH campaign. With 9.3% of Brazilians over 16 identifying as LGBTQ+, Pride Research represents another step in making the community more visible.

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