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Group745
Group745
Group745
Group745
Group745
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New Zealand Transport Agency - The Unsell
12/07/2019
Production Company
Auckland, New Zealand
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Agency / Creative
Production
The campaign aims to show parents that young driver crashes can be severe. We want parents to see the real threat to their teen, so they worry about their safety as opposed to their cars. Parents who are looking to buy a ‘new’ car for their teen, are encouraged to look for a car with a good safety rating – ‘the safer the car, the safer they are.’
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Group745
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