Krungsri Bank is 1 of the leading banks in Thailand which provides financial service and life solutions for Thai customers since 1945. Most Thai customers remember Krungsri as the simplifier for their life, especially on financial issues. “Make Life Simple” has been the brand promise for over 10 years, and in today’s changing context, Krungsri seeks to re-enforce it’s purpose of taking care of customers beyond aspects of money. Krungsri is a life partner that truly understands them, who can inspire them to achieve their goals and provide seamless solutions that simplifies their financial matters so that they can have time to spend on the things that matter.

“Your Time,” a commercial inspired by real customers, expresses today’s banking customers’ whimsical and deeply personal desires to spend time indulging their passion for cosplay, flirt with boys, scratch their cat’s stomach, or just be idle together. In a surreal alternate universe of Krungsri users, where each banking interaction in the film is unintrusive and swift, we see them being granted the precious time to do things they wished for.

The interesting juxtaposition of life-like customer testimonials with bouts of visual surrealism made for a touching and captivating film, creating entertainment value and places the brand within today’s cultural context.

According to a social listening survey, this insightful and consumer-centric film increased the mention rate of Krungsri by 80% two weeks after its launch. People started to think about time-saving ways and the passions they want to spend time on. Krungsri has become the bank that goes beyond being a financial supporter to a life simplifier. As a result, the brand has connected with Thai people more than ever. Total reach: 36,140,015. Total engagement: 47,617.