Motorola, an iconic mobile phone brand, saw its presence in Brazil's premium market decrease due to Samsung and Apple's growth. To address this, Motorola partnered with Telefónica Vivo to launch the Moto Edge 30, featuring the brand's best camera. The goal was to emotionally reconnect with consumers aged 30-45 and encourage consideration for premium Motorola phones with Vivo's 5G connection.
The challenge was finding a spokesperson to resonate with Brazilians and endorse the Moto Edge 30's photography power, while being unique and untied to other brands. The solution was the character Buscapé from the acclaimed film City of God. Even after 20 years, the film still resonates with Brazilians, making Buscapé the ideal spokesperson to promote the new technology and establish an emotional connection with the target audience.

The 14-minute short film was considered as vibrant and intriguing as the original, receiving praise from various sources. Several outlets, such as Shots, Adweek, AdAge, Little Black Book, and Folha de São Paulo highlighted its vibrancy, stirring nature, gorgeous visuals, skillful storytelling, and being a good example of branded content.

This collaboration between the underdogs resulted in:

-       1 million total viewing hours of content.

-       310 million impacts

-       Record sales for Motorola in partnership with Telefónica Vivo

Due to popular demand, Buscapé's story will continue in a series produced by HBO MAX, showcasing the power of branded content.