Dopper is a brand with a mission; to end packaged water. Because the packaged water industry is responsible for a lot of plastic waste in our oceans, pollution and emissions. We use so much plastic, only a very small part of it is actually recycled. But how do you come up with a solution to a problem that is so complex?

We realized that while the problem is very complex, the solution is ridiculously simple: just refill your water bottle. For their introduction to the new markets of France and Belgium, and the reintroduction to the Dutch market as a mission-driven brand, we used this idea to launch a campaign revealing a spectacular, revolutionary never-seen-before solution to bottled water: a water bottle. 

High-end renders, bombastic language and techy product specifications: similar to how big tech-companies present their new products, we introduce a simple water bottle as the big solution. By doing this with something as familiar as a water bottle, we stress its absurd simplicity. A big idea that can be summarized as: complex problem, ridiculously easy solution. Finally, we end with the new pay-off that sums it all up: just refill.