The Challenge
Maintain Bosch’s market share with a premium product line in a low-interest category in which most consumers believe the offerings are generally all the same.

The Insight
More than 40% of drivers report anxiety driving at night by age 40. Driving at night—and in inclement weather—is a dangerous proposition that requires every advantage.

The Idea
Bosch’s first-of-their-kind night-performance wipers aren’t just an innovative blade that reduces blur and glare at night—they’re an evolution for humankind.