​Amazon Japan approached Onesal to illustrate together the world of the distribution station and create captivating holiday campaigns for Black Friday, New Year, and Shinseikatsu, integrating unique elements that represented the essence of each event while infusing Onesal’s imaginative world into the campaigns. The objective was to incorporate for the first time Amazon’s global corporate image (color palette, texture and key elements) into each of the executions of the conveyor belt world so that the work can be used in several markets.

We merged Amazon's corporate image with Onesal's distinctive campaigns while preserving the unique essence of each holiday event.
​This involved a creative process that seamlessly blended Amazon's identity with Onesal's style. By introducing unique elements for each event, the campaigns stood out while maintaining coherence within the conveyor world theme.

Our objective was to seamlessly blend Amazon's brand identity with the unique essence of each holiday event while preserving Onesal's imaginative touch in the conveyor belt world. The outcome was a collection of campaigns that deeply resonated with viewers and garnered widespread acceptance.

​Our team dedicated meticulous attention to detail in the motion graphics, creating a tactile and realistic experience within the conveyor belt world. The transformation of Amazon boxes into characters was showcased, highlighting their interactions with the environment. The challenge was to animate the box characters in a realistic manner, avoiding a cartoonish approach to resonate with the audience. Despite the challenge, this meticulous process brought the boxes to life and enhanced their believability in the graphics.​