​Amazon Japan approached Onesal to illustrate together the world of the distribution station and create captivating holiday campaigns for Black Friday, New Year, and Shinseikatsu. This year, the partnership took a bold step forward by introducing also a film with a full-on Broadway-like musical approach, adding an extra layer of enchantment to the campaign. The incorporation of a musical element created a truly immersive and memorable journey. It became a standout moment in the holiday season, leaving a lasting impression on viewers.

In merging Amazon's global image with Onesal's crafted world, while preserving the uniqueness of each holiday event and incorporating a captivating Broadway-inspired musical, the solution was to integrate distinct elements that captured the essence of each occasion. The Black Friday campaign used vibrant banners and curated colors to highlight deals. The New Year campaign blended Japanese traditions, and the Shinseikatsu campaign welcomed spring with sakura trees. These touches maintained Amazon's brand identity and added depth to each campaign.

​The partnership between Amazon Japan and Onesal led to captivating holiday campaigns for Black Friday, New Year, and Shinseikatsu. By incorporating distinct elements and introducing a captivating musical, the campaigns created an unforgettable and immersive experience. They garnered positive feedback, engaged the audience, and effectively communicated Amazon's brand identity. The addition of vibrant banners, curated colors, traditional Japanese elements, and sakura trees enhanced the campaigns, adding depth and resonance to the overall presentation.

Our primary obstacle was to harmoniously merge Amazon's brand identity with the essence of Broadway in the creation of a captivating musical. We overcame this challenge by crafting dynamic choreography, captivating music, and compelling narratives for the endearing Amazon box characters.​