Klinex is a renowned brand in the hygiene and sanitation industry, providing innovative solutions to protect people from harmful bacteria and viruses. They recently launched BotaniTech, a naturally derived technology that effectively kills 99.99% of bacteria and viruses, making it safer for people to use.
The campaign needed to be visually striking and unique, in order to stand out in a crowded marketplace. Additionally, the campaign needed to highlight the natural and gentle qualities of the product, while also emphasizing its effectiveness in killing bacteria and viruses.
We collaborated with the creative agency Lola MullenLowe in Spain to create a campaign that effectively communicated the benefits of Klinex BotaniTech to the target audience.
Our goal was to represent viruses and bacteria in a way that was both striking and visually appealing. We intentionally avoided portraying them as dirty or unattractive and instead utilized bold colors, intricate hairs, and fluffy textures to create a captivating contrast with the natural formula of BotaniTech.
This approach effectively communicated the product's ability to target harmful pathogens while simultaneously highlighting its safer and more natural composition compared to other disinfectants on the market.
The collaboration between Onesal and Lola MullenLowe resulted in an original and innovative video for Klinex BotaniTech. Through the use of abstract visual design, the project provides a fresh perspective on the product's natural formula. The unique approach taken by the creative teams showcases their ability to think outside the box and create a visually striking representation of the product.
Our Visual Research & Development (R&D) process was instrumental in shaping the Klinex BotaniTech campaign. This phase involved rigorous experimentation with various technical approaches, from intricate Houdini simulations to detailed particle effects. R&D allowed us to explore unique visual techniques, refining our methods until we achieved a striking, abstract visual representation of BotaniTech's properties.
