We showed up online where millennial pet parents spend their time, turning easily ignorable media placements into a surprisingly interactive experience and showing pet owners the benefit of Bounce along the way. We got pet hair everywhere online. 

Each piece of content was created to look native to the platforms where it ran, with everything designed to look like a real strand of hair was on your device. Pet parents are more used to seeing hair on their screen than anyone else and wouldn’t be able to resist reaching out to brush it off. Just as they do, a pet would come in to reveal the hair being a part of the ad and communicate our message, “Pet Hair? Don’t Care.” The hair falls off easily with the product shot coming in. 

Many screens were smudged in this surprise and delight.