In 2023, Desperados is continuing its commitment to art and street culture by highlighting a crew of 8 emerging artists recruited following a call for projects via its Instagram account. The aim? To give brand new emerging talents, with varied backgrounds and experience, the opportunity to create the visuals for its new advertising campaign, highlighting the whole range and all its rich flavors. This wide variety of tastes is now expressed through a new tagline: "MIX OF FLAVORS". This approach is in line with the values of the Desperados brand, which has made the blending of flavors and cultures a real leitmotiv in order to connect with its core target group: GEN Z.

The 8 selected artists, from all over France, met during a week-long artistic residency in Marseille. It was an opportunity to 'mix' and create together.

It was a unique experience in which art expressed itself in all its forms.