Vegetables don’t taste good. Especially when you want some chicken wings. But when Wholly Veggie started making plant based junk food, vegetables have never been so easy to consume.
The campaign “Haha! You Just Ate Vegetables” makes the audacious concession that veggies are gross and Wholly Veggie makes them taste really good. Plus, it’s fun to get tricked into eating healthy things - or is it?
Over three 40+ second spots (with thirty, 15, and 6 second lifts), we see this dynamic play out with a family, a couple, and a midnight snacker - all gleefully, maniacally, and wonderfully tricking and getting tricked into loving their veggies. The world of “Haha!” is tied together through dynamic art direction and a signature humor that straddles the line between silly, macabre, and painfully relatable. Throw in a ridiculous punk-rock soundtrack and you have a recipe for success. Commercials, like veggies, have never been this fun.