Since 1988, "La Feria Internacional del Libro de Bogotá" has positioned itself as one of the most important events in the Spanish-speaking world. Bringing together all the actors in the book chain (authors, publishers, editors, proofreaders, translators, distributors, agents and booksellers) who together with their readers make up this ecosystem that grows and strengthens every year.

For its 2023 edition we needed to refresh its image. Not an easy challenge that implied modernizing its way of communicating in order to connect with a young audience. A drastic change after 35 years of history.

Using its main icon: "The reader" we gave life to a graphic system where figures and typographies are superimposed generating a modern look. With silkscreen printing we managed to captivate new generations making this edition one of the most successful so far.