​Children lose their "milk teeth" at a certain age, to make way for their permanent teeth. As we know milk is the best food, with the highest source of calcium, to strengthen and take care of them.

Coincidentally, the shape of a glass of milk is similar to a tooth. With this in mind, we wanted to reinforce its nutritional value with these print ads by Alqueria.

A simple and direct idea to remind parents and educate children about the importance of consuming the necessary calcium that growing boys and girls need. As part of this campaign, Alqueria donated 10,000 glasses of milk to the National Association of Food Banks of Colombia, ABACO.