Sept.info is a slow journalism magazine. They take their time to report well and craft their stories. They do so in a world where most of the media do the opposite; where being fast and cheap is the key to success. Our campaign aimed to make everyone realise how daily news are made: like in a fast food. And like fast food, it doesn’t feed the brain properly, it just fills it. Isn’t it time for a change? 

BRIEF 

Help to spread the word about Sept.info magazine. Explain what they stand for (slow journalism) and paying to get properly written and reported news is important. 

SOLUTION 

Slow journalism isn’t known. But the concept of Fast food and Slow food (movement promoting a come back to real and proper food) is very known in Europe. So we decided to show to compare today’s news to fast food. In other terms: « Fast news »  does to your brain, what « fast food » does to your body. It fills but doesn’t nourish and creates « infobesity ».