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Group745
Group745
Group745
Ministry of Technology & Communication of Colombia - My Line
07/09/2018
Advertising Agency
São Paulo, Brazil
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Editorial
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In the last years, the Government of Colombia, through the Ministry Of Communication and Technology, achieved the largest penetration of Internet in the history of the country.

 

Regardless of all the efforts that have been made, many people in different regions are still having no access to Internet or Smartphones, due their remote geographical location.

 

How can we get all those people closer to all the information they’re missing?

 

We created MY LINE, a traditional telephone landline people can call no matter the moment, the place or the device. The only thing they need to do is to call 6000913 and ask whatever they want to. In seconds My Line receives the response and speaks it back to the caller by phone.