The German Chambers of Skilled Crafts "Das Handwerk" and Berlin based agency HEIMAT addresses the issue of professional fulfillment. 

In the new TV commercial, Das Handwerk raises the issue of professional fulfillment.  Whilst leaning on the Western Genre, the commercial relates the story of a fulfilling day at work. A craftsman takes on his opponent: a run-down old furnace, that's causing problems.  It comes down to a duel. Sparks fly, oil splashes. From his tool belt he pulls out a tool like a pistol and repairs the run down old heating system. Once the work is done, he meets his colleague and drives off into the sunset - to the next heroic artisanal adventure. Director Tore Frandsen stages the fearless craftsman as a modern cowboy, who seeks his own fulfillment by being taking pride in his own achievement. With this spot, Das Handwerk highlights the central question of the image campaign: "And? What have you achieved today?" This key question is also incorporated nationwide OOH campaign, showing craftsmen who peruse their profession with great dedication.