This was a very special project, with a very unique objective. To harnesses the power of music to highlight the outdoors as a place of family bonding and joy. 

In celebration of National Great Outdoors Month in June, the USDA Forest Service and the Ad Council commissioned David & Goliath, Easy Mondays and 1983 Creative to produce a full length music video featuring the campaign’s custom song 'Outside,' by Poe Leos and Harv.  

Aimed towards a diverse audience, the video taps into the feeling of freedom that the forest can bring and showcases the forest as the setting for family bonding, exploration, and laughter.