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Talcid - Natural
14/09/2022
Music & Sound
Tel Aviv-Yafo, Israel
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Monster Music - A few words from our producer and composer Roy Shen Zoor about writing the track for Talcid campaign.  Roy: "We wanted to give the soundtrack a crazy drive and flow with the production. Patrick Held, the executive creative from  Peix Healthcare Communication gave us a "green go ahead" with all the madness we had in mind. So luckily we had complete freedom, and composed the track with that energy flow in mind, we did use most of our crazy analogue synths in our studios that we've played with for a few days, to give it that drive we were looking for. Then we sent it to a super-talented upcoming London artist, Tim Moyo, who loved the beat. We recorded the rap, melody and the whole, final broken -beat thang, we believe in this song."

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https://www.thedrum.com/talcid

Talcid: A Trip To Acid Town by Peix Health Group

Real and animated worlds collide in this trippy film by Berlin-based agency Peix Health Group to promote heartburn medicine Talcid.

‘A Trip To Acid Town’ sees the protagonist struggle with stomach issues after a full-on day of work, socializing and pizza. As the camera pans towards his insides, the animated style takes over and we see the chaos that’s going on beneath the surface causing him discomfort. At one stage there’s even a fire-breathing dragon to really drive home the message. Luckily, a dove appears as the man takes his Talcid tablets and peace is restored. "thedrum.com".

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