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The Scouts - #SkillsForLife
06/09/2018
Production Company
London, UK
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Brand
Production
Editorial
Music / Sound

To coincide with the launch of an ambitious 5 year plan, the Scouts have introduced a bold new brand and visual identity, focusing on skills for life as their key benefit. To promote the launch 3angrymen were commissioned to create a film that had #skillsforlife at its core – that would inspire audiences, both warm and cold to the Scout Association.

 

The film had to reflect the new brand, aiming to better communicate the character, employability and practical skills young people gain when Scouting. This will help raise public understanding and awareness of Scouting’s impact on members and their local communities. It also conveys belonging as the brand’s key emotional effect – with every member feeling a valued part of the UK’s largest youth movement. 

 

It was also vital that the film showcased the new Scout brand and worked alongside several other assets created for the relaunch, working in multiple scenarios, from internal AGMs to online recruitment drives.

The film tells Nat’s story, beginning with her last day at Scouts and ending years later with her son’s first day.

Leaving Scouts and entering adulthood is such a key time for young people and throughout the film we see Nat come up against challenge after challenge. From exams to childbirth, from flat tyres to bereavement, Nat faces every obstacle using the personal skills she developed as a Scout, resilience, leadership, independence and teamwork to name a few.

The message is clear, Scouting is more than just a past-time you do when you’re young. It’s something that stays with you forever and shapes your personality, something that gives you a sense of belonging wherever you are, whatever your circumstance.    


“Independent, national research, conducted over five years, showed that the public did not clearly understand the benefits of Scouting. The same research showed that the majority of the public had outdated perceptions of Scouting and we were not widely seen as relevant.” David Hamilton, Director of Communications, Scouts

 

“Having worked with the Scouts previously, this project especially excited us because we knew it had to go deeper than the fun activities that we’ve shot in the past. For the Scouts to trust us to tell a more personal story that begins with a young person leaving the organisation and going out into the world, was a really brave decision that gave us creative freedom to explore the human qualities that lie at the heart of Scouting. Making films for and collaborating with the Scouts, feels like an extension of the Scouts’ ethos, their belief in the film and resourcefulness throughout were essential components in what was a super-ambitious production.” Thom Wood, Creative Director, 3angrymen

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