Buenos Aires animation masters Le Cube create 210 seconds of intense cel animation to generate over 700 possible storylines in Nike China’s interactive experience called “The Road To HBL.”

"The Road To HBL" animation was crafted for an interactive ‘choose your own adventure’ style experience which allowed the user to build a personal story as a player in Nike’s High School Basketball League.

The R/GA Shanghai team worked closely with real life HBL players, coaches and fans from Beijing, Shanghai, and Taiwan in order to identify shared experiences. From this, renderings of pivotal moments, team dynamics, key phrases, and game technique were created.

Prototyping was then used to piece them together with user data inputs, resulting in over 700 possible stories, and a range of customizable features from jersey colors through to court position.