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NatWest - Processions
06/09/2018
Advertising Agency
London, UK
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To celebrate the Processions marches in London and Cardiff, which marked 100 years of women getting to vote, NatWest supported those taking part by bringing iconic images of original campaigners Emmeline Pankhurst and Millicent Fawcett to life via digital billboards created by M&C Saatchi.


The digital billboards saw Emmeline Pankhurst waving at the procession - and supporters including her great grand-daughter Helen Pankhurst - as they crossed the finish line. Other billboards along the route featured moving images of Millecent Fawcett. The emotional day saw thousands of people clapping and waving in response to the billboards as they passed by, shoulder to shoulder in solidarity. 


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