The most ambitious and dangerous challenge of its kind ever attempted needed a formidable driver. Fearless British stunt driver and W-Series racer Jess Hawkins took up the gauntlet. With impressive resolve she traverses the treacherous landscape of the remote Icelandic north east aiming to conquer the seemingly unclimbable face of the Kárahnjúkar Dam. But the water levels are rising fast …

The “Spillway” commercial perfectly hybridises all the key elements of the documentary format, ‘foot-to-the-floor’ action footage and high-end branded content entertainment. “Easily as crazy as anything we’ve ever tried on Bond!” said crew member and veteran James Bond stunt co-ordinator, Jim Dowdall.

A haunting soundtrack from Icelandic Oscar nominee Valgeir Sigurðsson perfectly complements the otherworldly landscape brought to life by the extraordinary magic of colourist Seamus O’Kane.

It’s a triumph of British creativity and multinational ingenuity that used 7 cameras, 3 drones and a big, ugly, bright orange tracking vehicle affectionately known as ‘The Trump’. Every day of filming pitted the constant need for rigorous safety planning against rapidly escalating time pressures and the relentless hostility of the elements. In the end it’s the courage of Jess we remember as she smashes life-threatening stunts that had never been tried before, on locations that had never been filmed.

This ad was given its own recordable time slot on Sky and is the longest ad ever to run on TV in the UK. It has also been viewed more than 10 million times already on YouTube.