Tripadvisor enlisted Hayden5 to produce a campaign for Pure Michigan. This campaign captured the spirit of “Pure Michigan Moments” through the lens of small, local businesses that highlighted notable areas and adventure-based activities in Michigan. Hayden5 developed creative, handled the casting of real Michiganders with adventure-based businesses, production, and post. 

In June Hayden5 sent a small but mighty crew to Michigan for a week to capture family-owned Sleeping Bear Surf, the first surf shop on the MI lakes, and True North Outpost, an adventure business in the Upper Peninsula. Using FX9s, drone footage, and video expertise, we were able to show off the beauty of the state and tell amazing stories of its residents in these short form docs.