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American Lung Association - A Hope Story
09/09/2022
Music & Sound
New York, USA
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Agency / Creative
Music / Sound

​When MAS was first approached to create an original song for this campaign, we jumped at the opportunity. We loved the visual style of the animation and knew we had to be a part of it. The film tells the story of someone’s life through a series of vignettes. This person has struggled, but they realized it was time for a change. We wanted to create a song that would help guide the viewer through this journey without being too heavy handed. We also wanted it to be simple. After experimenting with several ideas, we decided a warm solo acoustic guitar with a delicate vocal would be the best approach. We also created simple lyrics about how quickly time can pass and get away from you, but if you stop and take a breath, you can regain control.​

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