BBDO Singapore and electriclime° partnered to create a three-part digital content series to showcase the Audi RS 3 Sedan and Sportback’s drifting capabilities, five-cylinder engines, futuristic features and sporty style.

How do you convey a performance that moves all the senses? For Audi Singapore, it achieves this with the third generation of its cult-favourite model, the iconic RS 3. To showcase the suite of features of the RS 3 Sedan and Sportback, the automotive brand tasked BBDO Singapore to conceptualise and execute a three-part promotional digital series for multi-channel distribution. 

BBDO Singapore partnered with boutique production house, electriclime°, to bring this project to life. The three episodes were shot on the vast grounds of Changi Exhibition Centre, encompassing footage of exhilarating driving action and captivating beauty shots set against open, industrial backdrops. This included the set-up of an obstacle course, creating an urban ‘race track’ designed to test the drifting capabilities of the RS 3.