Porsche China 20th Anniversary Cake Film

CHALLENGE：
Porsche delivered its first sports car to mainland China 20 years ago. Since then, it has become the company‘s largest single market .To commemorate this milestone in a suitable way, we didn’t want to dwell on history, but say ”thank you China” in the most Porsche way possible.

IDEA：
Lighting the birthday candles in spectacular style, Porsche released a film on its social channels where the iconic 911 Carrera S and Taycan Turbo was set on the legendary Tianmen Mountain road in Hunan Province, drifting along the twisty course to the mountain top. After the film was launched, Porsche’s partner brands also joined this celebration hype by sending birthday wishes to Porsche on Weibo with their own style.

 
RESULT
The film and social interactions with Porsche’s partner brands have successfully made Porsche China’s 20-year anniversary a joint celebration on China’s social media:
-67.7 million total views
-1.1 million total social engagements
-350 million views of related discussions under Weibo hashtag #保时捷在中国大陆20周年#