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Group745
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Tinder - Swipe Night: Killer Weekend
09/09/2022
Advertising Agency
Los Angeles, USA
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Tinder’s Swipe Night is a groundbreaking and highly-acclaimed, interactive, live-action entertainment platform that lives exclusively on the Tinder app and is designed to give Gen Z a more meaningful way to connect through the power of story. Shot first-person POV, you are the protagonist, swiping to make choices at various points in the story that change the narrative. Not only that, but the choices are also designed to reveal something about who you are and they impact who you match with at the end. It's a game-changing hybrid of marketing, entertainment, technology, and dating.

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