It’s not every day you get to play the part of a superhero, but for five full months that’s exactly what EP+Co did to promote the upcoming release of Deadpool 2. In collaboration with 20th Century Fox, EP+Co gave Deadpool fans even more of the Merc with a Mouth, bringing him to life and activating the storyline of Deadpool 2 via social channels and creating headlines - and a record-breaking weekend - along the way.